Hurry AZIMA Members: Few Seats Remain! Online Marketing Summit comes to Phoenix next Wednesday!

Don't miss this exciting opportunity to attend the most education-packed online marketing event in Phoenix - June 15-16. 


Choose from workshops, conference sessions & training covering the hottest online marketing topics including:

• social media marketing
• email marketing
• search engine optimization
• website usability
• analytics, mobile
• integrated marketing
• demand generation
• ...and more!

All NEW Interactive Marketing "INSIDER" Tips shared Phoenix!

Here are just a few of the most recently announced high impact sessions added to the OMS lineup:

-Social Media: Identifying and Measuring Social Media Brand Advocaes with Lise Brende, Microsoft.

-Search Engine Optimization: Leveraging User Generated Content for SEO

Conversion with Eric Moore, Bazaarvoice

-Mobile Marketing: Mobile Marketing - How to get results in less than 24 hours with Andjelika Martin, M Resort

Geo-Somo - Social Mobile Geo-Marketing with Matthew O'Brien of Mint Social

- Why Social Mobile Marketing is Essential to Your Business  (Dominate in Local Search)

Register with promo code IMA15AZ  to save 15%!  

Event Details-


Phoenix | June 15-17 Sheraton Phoenix Downtown 340 N. 3rd Street

Featured Speakers on June 16 -

Jeramie McPeek Vice President, Digital, Phoenix Suns

Lise Brende Director of Marketing Analytics, Bing & MSN, Microsoft

Laura Laney Sr Demand Generation Manager, Adobe Systems

Matthew O'Brien, CEO, Mint Social

Rock The Waterfront for Charity with Bret Michaels May 13 Scottsdale

Former Poison Front man Headlines Concert May 13th Benefiting Phoenix Children’s Hospital and The Boys & Girls Club of Scottsdale.

Tickets: http://bit.ly/ixaK7G

“Rock the Waterfront” will be held at the Scottsdale Waterfront from 4:00 to 11:00 p.m.  Bret Michaels will headline the show, with additional bands opening for him.

Concert Lineup

• Jeordie & the Mixology Project at 4:30pm (www.myspace.com/jeordiethemixologyproject)
• Random Karma at 6PM (www.randomkarma.com)
• Walkins at 7:30pm (www.thewalkens.com)
• Bret Michaels at 9PM (www.bretmichaels.com)

 


“I’m honored to partner with The Council to support these charities,’” Michaels said. “It is a great local organization, and as a life-long diabetic I can truly appreciate what a difference these charities are making to children’s lives.”

Tickets are priced at $35 for general admission and $125 for “Golden Circle” admission, which includes food and six drinks as well as access to VIP seating, bars and restrooms. Food and beverages will be also available for purchase inside the gates.

The leadership of Executive Council Charities is the host for this charity concert.  To purchase tickets and for more information, please visit http://bit.ly/ixaK7G

Abbey Road, in Visalia CA - The Cellar Door Feb 18

On Feb. 18 we are doing a concert show under the band’s name, Abbey Road, in Visalia. Only 400 seats available! 

Friday Feb 18, 2011 9:30

The Cellar Door

101 W. Main St.

Visalia, CA 93291

http://www.cellardoorvisalia.com/

$10 admission.

Abbey Road performs a three costume change concert show. With their tight harmonies, flawless note for note renditions of Beatles hits, custom–tailored costumes, vintage instruments, Liverpudlian dialect and precise attention to every detail.

Abbey Road – A Tribute to the Beatles has honed their show to become one of the most musically and visually satisfying Beatle tribute acts in the world. Abbey Road recreates the magic, music, wit and charm of the Beatles, including the Fab Four’s cheeky personalities, familiar onstage banter and patter between songs. Three costume changes cover the full range of the Beatle experience and beyond, with authentic early black Beatle suits, Sgt. Pepper’s regalia and Abbey Road attire. Hear the piccolo trumpet solo on Penny Lane and the full orchestration of A Day in the Life. Relive the emotional intensity of Paul’s moving Yesterday solo, as well as the high energy of stadium songs like Twist and Shout and other Beatle hits.

Strategic Internet Marketing That Blends Online and Offline Boosts Marketing Results

Looking to cut through all the white noise caused by everyone and their mother having a website marketing business? As one of the top Social Media Marketing companies in the US, Mint Social's team has spent the past few decades working with online marketing technology and other methodologies to help websites get found by a targeted audience (people who are most likely to buy their company’s goods or services).

Internet marketing can be very challenging, so you need the right tools that give you as much control of the marketing process as the professionals you have doing the work. To defeat your competition may be your focus but having the right tools (and access to them) is step #1. Many traditioanal marketing activites like buying ads in magazines, radio spots, and billboards are effective ways to promote your business but the art of blending offline with online marketing is the ultimate way to build a targeted audience for your services and products. Here are 5 things to keep in mind:

1. Craft a well-defined internet strategy you can incorporate into your traditional marketing plan.
2. Don’t rely on a static website to drive traffic to your company.
3. Change your website by adding content to your site to keep up with the ebb and flow of the SEO world.
4. Search engines change the way they look for information relevant to the subject your searching for. Diversify your content marketing!
5. Set goals for generating revenue and leads (getting traffic is not as important).

Learn more about blending online and offline marketing to boost marketing results on our social media marketing blog.

How to do Viral Marketing in Social Networks

It’s no secret that Twitter, Facebook, LinkedIn and other social networking sites have grown exponentially over the past few years. Social media is arguably the most effective way to market to your targeted audience, when done right.

 

Mint Social's mindset is, "Bring your message to where the people are vs. trying to get them to your website. Strategically market to your prospects on their turf (social networks and other web 2.0 sites)."

 

The major search engines love social networks and you can’t overlook the link-building opportunities offered by social networking sites and others user-generated content sites.

 

We like to say, "Widgetize your marketing message for getting shared and for speading it across the web with the least amount of effort.".

 

Pitchy content is less likely to be shared and passed on through social connections vs. educational content. Want to go viral...contact the social media marketing company. Read the full post - http://bit.ly/iazxxI

In My Life – A Musical Theatre Tribute to the Beatles Feb 19

The award winning, smash hit musical biography of the Beatles, In My Life - Tribute to the Beatles as seen through the eyes of their manager Brian Epstein and featuring the live music of world-renowned Beatles tribute band, Abbey Road.

“The show delivers!” said the Los Angeles Times. “If you see one tribute show, see this one – smart and loads of fun,” said the Orange County Register. 

“If you like the Beatles, this is the ticket for you,” said the Idaho Statesman.

More than just a Beatles tribute concert, In My Life gives the audience a chance to “be there” at pivotal moments in the extraordinary career of the Beatles - from Liverpool’s legendary Cavern Club, to The Ed Sullivan Show, Shea Stadium’s 50,000 + screaming fans and their final live performance on the rooftop of their Apple Corp offices. With manager Brian Epstein serving as Narrator, In My Life allows the audience to get a glimpse inside the world of the Beatles from their point of view, as well as hear some of the greatest songs ever written.      

Tickets are $20, $30 & $40 plus fees:

• Box Office - purchased at the Warnors Theatre
• By Phone - 559.264.2848
• Tickets.fultonstreetproject.com (buy online)

Feb. 19 at 8 PM at 

Warnors Theatre

1400 Fulton Street

Fresno 93721

(559) 264-2848

Order Now before it sells out - www.fultonstreetproject.com

Get 50% off tickets with promo code “Beatles”

 

In This Economy Are Businesses Hiring Social Media Marketing Internally?

Many businesses often face the question of whether to pay for social media marketing (SMM) services or to use someone in your own company to help you achieve your company’s online goals. Can you hire all the knowledge to build a long-tern social media marketing strategy or do you acquire your marketing foundation from a top social media marketing company? More companies fail using in-house SMM and social media optimization SMO “experts” than succeed because the learning curve and knowledge base hits a plateau. If going the in-house route, be sure to enroll your in-house champion(s) into education based associations like AZIMA, SEMPO, SMAZ and many more online marketing related educational associations like this. There are some critical things to consider and decision to make for selecting your SMM/SMO strategy.

Here is the most important thing to consider:

 

Do you have the appropriate resources and know how to get results and measure results with SMM/SMO?

CEO of Mint Social, Matt O'Brien says, "social media marketing it time consuming, especially if you do not have the right tools and the right plan to simplify your marketing efforts. As someone who has spent more than two decades doing this kind of work, Mint Social built their model by implementing our social media footprint process for over 100 clients. There’s a certain amount of dedication, skill, and experience needed in figure out the best methodology for tracking results and generating ROI (beacuse it is constantly changing). Your in-house must have the knowledge and access to the tools to maximize your marketing efforts with social media."

 

Your company is most likely not willing to get results based on a learning curve. Would you trust the success of your company to anyone who can't has not built a foundation and ongoing strategy that can be left behind if they are no longer working for the company?

Something you will not hear from most businesses in the SMM/SMO space is how to build your in-house team. Even if you have a short term plan for hiring the experts for the sake of bringing these resources in-house, make sure you find a company that is willing to transfer their expertise and share the tools they use to make you the most successful possible for when you bring your resources in-house.

Mint Social will give you the answers...learn more from the social media marketing experts.