Wednesday, January 19, 2011

Abbey Road, in Visalia CA - The Cellar Door Feb 18

On Feb. 18 we are doing a concert show under the band’s name, Abbey Road, in Visalia. Only 400 seats available! 

Friday Feb 18, 2011 9:30

The Cellar Door

101 W. Main St.

Visalia, CA 93291

http://www.cellardoorvisalia.com/

$10 admission.

Abbey Road performs a three costume change concert show. With their tight harmonies, flawless note for note renditions of Beatles hits, custom–tailored costumes, vintage instruments, Liverpudlian dialect and precise attention to every detail.

Abbey Road – A Tribute to the Beatles has honed their show to become one of the most musically and visually satisfying Beatle tribute acts in the world. Abbey Road recreates the magic, music, wit and charm of the Beatles, including the Fab Four’s cheeky personalities, familiar onstage banter and patter between songs. Three costume changes cover the full range of the Beatle experience and beyond, with authentic early black Beatle suits, Sgt. Pepper’s regalia and Abbey Road attire. Hear the piccolo trumpet solo on Penny Lane and the full orchestration of A Day in the Life. Relive the emotional intensity of Paul’s moving Yesterday solo, as well as the high energy of stadium songs like Twist and Shout and other Beatle hits.

Strategic Internet Marketing That Blends Online and Offline Boosts Marketing Results

Looking to cut through all the white noise caused by everyone and their mother having a website marketing business? As one of the top Social Media Marketing companies in the US, Mint Social's team has spent the past few decades working with online marketing technology and other methodologies to help websites get found by a targeted audience (people who are most likely to buy their company’s goods or services).

Internet marketing can be very challenging, so you need the right tools that give you as much control of the marketing process as the professionals you have doing the work. To defeat your competition may be your focus but having the right tools (and access to them) is step #1. Many traditioanal marketing activites like buying ads in magazines, radio spots, and billboards are effective ways to promote your business but the art of blending offline with online marketing is the ultimate way to build a targeted audience for your services and products. Here are 5 things to keep in mind:

  1. Craft a well-defined internet strategy you can incorporate into your traditional marketing plan.
  2. Don’t rely on a static website to drive traffic to your company.
  3. Change your website by adding content to your site to keep up with the ebb and flow of the SEO world.
  4. Search engines change the way they look for information relevant to the subject your searching for. Diversify your content marketing!
  5. Set goals for generating revenue and leads (getting traffic is not as important).

Learn more about blending online and offline marketing to boost marketing results on our social media marketing blog.

Tuesday, January 18, 2011

How to do Viral Marketing in Social Networks


It’s no secret that Twitter, Facebook, LinkedIn and other social networking sites have grown exponentially over the past few years. Social media is arguably the most effective way to market to your targeted audience, when done right.

 

Mint Social's mindset is, "Bring your message to where the people are vs. trying to get them to your website. Strategically market to your prospects on their turf (social networks and other web 2.0 sites)."

 

The major search engines love social networks and you can’t overlook the link-building opportunities offered by social networking sites and others user-generated content sites.

 

We like to say, "Widgetize your marketing message for getting shared and for speading it across the web with the least amount of effort.".

 

Pitchy content is less likely to be shared and passed on through social connections vs. educational content. Want to go viral...contact the social media marketing company. Read the full post - http://bit.ly/iazxxI

Thursday, January 13, 2011

In My Life – A Musical Theatre Tribute to the Beatles Feb 19

The award winning, smash hit musical biography of the Beatles, In My Life - Tribute to the Beatles as seen through the eyes of their manager Brian Epstein and featuring the live music of world-renowned Beatles tribute band, Abbey Road.

The show delivers!” said the Los Angeles Times. “If you see one tribute show, see this one – smart and loads of fun,” said the Orange County Register. 

“If you like the Beatles, this is the ticket for you,” said the Idaho Statesman.


More than just a Beatles tribute concert, In My Life gives the audience a chance to “be there” at pivotal moments in the extraordinary career of the Beatles - from Liverpool’s legendary Cavern Club, to The Ed Sullivan Show, Shea Stadium’s 50,000 + screaming fans and their final live performance on the rooftop of their Apple Corp offices. With manager Brian Epstein serving as Narrator, In My Life allows the audience to get a glimpse inside the world of the Beatles from their point of view, as well as hear some of the greatest songs ever written.      

Tickets are $20, $30 & $40 plus fees:

Feb. 19 at 8 PM at 

Warnors Theatre

1400 Fulton Street

Fresno 93721

(559) 264-2848

Order Now before it sells out - www.fultonstreetproject.com

Get 50% off tickets with promo code “Beatles”

 

Tuesday, January 11, 2011

In This Economy Are Businesses Hiring Social Media Marketing Internally?


Many businesses often face the question of whether to pay for social media marketing (SMM) services or to use someone in your own company to help you achieve your company’s online goals. Can you hire all the knowledge to build a long-tern social media marketing strategy or do you acquire your marketing foundation from a top social media marketing company? More companies fail using in-house SMM and social media optimization SMO “experts” than succeed because the learning curve and knowledge base hits a plateau. If going the in-house route, be sure to enroll your in-house champion(s) into education based associations like AZIMA, SEMPO, SMAZ and many more online marketing related educational associations like this. There are some critical things to consider and decision to make for selecting your SMM/SMO strategy.

Here is the most important thing to consider:

 

Do you have the appropriate resources and know how to get results and measure results with SMM/SMO?

CEO of Mint Social, Matt O'Brien says, "social media marketing it time consuming, especially if you do not have the right tools and the right plan to simplify your marketing efforts. As someone who has spent more than two decades doing this kind of work, Mint Social built their model by implementing our social media footprint process for over 100 clients. There’s a certain amount of dedication, skill, and experience needed in figure out the best methodology for tracking results and generating ROI (beacuse it is constantly changing). Your in-house must have the knowledge and access to the tools to maximize your marketing efforts with social media."

 

Your company is most likely not willing to get results based on a learning curve. Would you trust the success of your company to anyone who can't has not built a foundation and ongoing strategy that can be left behind if they are no longer working for the company?

Something you will not hear from most businesses in the SMM/SMO space is how to build your in-house team. Even if you have a short term plan for hiring the experts for the sake of bringing these resources in-house, make sure you find a company that is willing to transfer their expertise and share the tools they use to make you the most successful possible for when you bring your resources in-house.

Mint Social will give you the answers...learn more from the social media marketing experts.

Saturday, January 8, 2011

What to Look for in an Effective Internet Marketing Program

The Internet is flooded with a sea of websites. Everyone has one these days – businesses, nonprofit organizations, and websites for specific real estate properties for sale. If you do not have a website, get one up and then return to this post for the next step. If you have a website, do you ever feel like you have a billboard in a basement? Unless you have a very loyal Web surfers, your company most likely won’t get noticed unless you implement one of these strategies:

There seems to be as many SEO, SMM and PPC specialists out there that promise you great results as fish in the ocean but they can’t all be “the best,” so here’s how to figure out which online marketing company is right for you:

 

  1. Pay Per-Click (PPC) – This is a program in which you can pay to get clicks to your website. These are effective in getting you started, waiting for the major search engines to catch up. This is buying ads in Yahoo!, Google, MSN or Facebook and pay for every click that drives traffic to you website. Experts like Anthony Bajoras at Move Software can help.
  2. SEO – Your website’s pages are checked by certain scientific methods for a percentage of keywords that you choose so that you get targeted by the search engines. The top goal is to get on the first page of the results list of the major search engines, like Yahoo!, Google, or MSN.
  3. Search Engine Directories – This can be a costly venture, but it may be well worth the expense. Although it all depends what your budget can stand.
  4. SMM/SMO (Social Media Marketing - Social Meida Optimization) - bring your content to where 75% of people are on the Internet to build trust, community and inbound traffic. Learn more on the social media marketing blog of Mint Social.

Your online marketing consultants can help you decide whether to go the organic route, social marketing route or a fee-based plan. There are some consultants that may determine that a mixture of programs is what your company needs to stand out in the crowd. Find a program that is tailored to your niche market and helps your company meet all the goals you set, not only in visitor traffic but also to your bottom line. We all know that the more people that know about your company, the better your chances are of getting them to buy your goods or services.

Learn how to automate your online marketing with the best in class social media management tool.

Tuesday, January 4, 2011

Landing Page Optimization and Best Practices for Testing and Tuning Conversions


AZIMA Event: Come hear from the talented and dynamic Tim Ash on Tuesday, January 11th. Tim brings his wisdom and expertise in landing page optimization and best practices for testing and tuning conversions. Learn about best practices and ideas that could enhance your business.

This could be a sold-out event, so make sure to register now. Tim is the President and CEO SiteTuners, a landing page optimization firm. During his 20 year career, Tim has worked for many fortune 500 companies including American Express, Sony, and Verizon. He is a bestselling author, frequent speaker, and accomplished entrepreneur.

Time: 6:00p.m.- 8:00p.m. Event

Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) A light dinner, and one drink is included.

Pricing: Student $25 (Enter "STUDENT" promo code) Members $35 (Enter "AZIMAMEMBER" promo code) Non-Members $45 At the door $55

REGISTER: http://bit.ly/f2Nqov