AZIMA Presents "Innovation at Google" on 11/9

Is your marketing genius or insanity?

Einstein defined insanity as doing the same thing again and again and expecting different results.

Discover how to break the cycle by learning to innovate from the best. Come see how Google has developed a culture of innovation and learn to make your own marketing and business strategies genius.EVENT: Jaime Casap Presents "Innovation at Google"

**Please note this date is not our usually second Tuesday but instead it is the second Wednesday

**DATE: November 9, 2011

TIME: 6 pm- Networking & Cocktails and 7 pm- Program & Light Dinner


LOCATION: Scottsdale Hilton (6333 N. Scottsdale Rd. Scottsdale, AZ 85250)

PRICING: A light dinner and one drink is included in the cost of the event.

Student: $25 (Enter "STUDENT" promo code)

Members $35 (Enter "AZIMAMEMBER" promo code)

Non- Members $45 At the door $55

Register Today! http://bit.ly/nvz0PX

Viral Marketing Tips for Web Video

Matt O'Brien, Mint Social shares viral marketing tips with video.



...more video marketing tips.

SMAZ5 10-7-11: Largest Social Media Event Focused on Business in Arizona

SMAZ - Social Media AZ (Social Media for Businesses in Arizona)

Want to learn about Social Media and Digital Marketing focused on business? This is the event you should attend! RSVP Today! 

A business focused event designed to help businesses understand, improve and learn about Digital Marketing, with a Social Media focus. Covering Social Media, Search, Mobile and more. Learn from Industry Experts and Corporations that are well versed in using Social Media to reach and support their clients.


Presenters range from Fortune 200 executives to Social Media authors and SEM architects with years of experience willing to share the challenges and rewards of implementing internal and external Social media strategies. Learn policies, processes, tool sets, and monitoring techniques from the experts. Bring your questions and meet the right people.

• Why join us? Focus on Real World experiences!
• Learn from and meet the best in the business!
• Mobile, video, search, social, measurement, and more.

The major Digital Agencies will all be there. Everything from the 101 session, Small / Medium Business to Enterprise. Join our panel of experts in a comfortable environment allowing for direct interaction.

• Ask questions that are pertinent to your organization
• Hear and see how other companies are approaching Social Media, the challenges and successes.
• Case Studies will be emphasized, real world information!
• What tools are being using?
• How do you measure success?
• How do you convince your management?
• What questions do you need to ask to be successful?
• How to address corporate policies around Social Media?

Meet others with similar goals and make new connections. Oh and there's some great food too. Exceptional prizes are being given away as well!

For additional information please go to: SocialMediaAZ.org (Use #SMAZ on Twitter: SMAZ conversations on Twitter)

Please visit and thank our sponsors:

ExactTarget

KEO Marketing

Vertical Measures

City of Tempe

BulbStorm

Mint Social

SpyFu

Black Dog Promotions

Infusionsoft

The Kelly Law Firm

Shwaag.com

aloft Hotel Tempe

Madcap Theater

PopChips

Our partner associations:

Business Marketing Association (BMA)

Public Relations Society of America (PRSA)

Social Media Club (SMC)

Arizona Interactive Marketing Association(AZIMA)

Search Engine Marketing Professionals Organization Arizona (SEMPO)

Location: 730 S. Mill Ave Tempe, 85281

Date: Friday, October 07, 2011 from 9:00 AM to 4:00 PM (MT)

Register TODAY!

AZIMA Presents Leveraging Online Marketing to Hispanics

AZIMA (Arizona Interactive Marketing Association) Presents!


See and learn from Kelly McDonald, one of “26 Hot Speakers” by Successful Meetings Magazine.

She’ll share with the Arizona Interactive Marketing Association fantastic tips on reaching this coveted audience from her bestselling book “How to Market to People Not Like You”.

Kelly McDonald is a marketing and advertising expert with more than 20 years of global advertising agency experience, in both the general Market and Latino sides of the business. She has deep experience in marketing to different generations, values, lifestyles, races and ethnicities. Her client experience includes brands such as Toyota, Sherwin-Williams, Kimberly-Clark, Miller / Coors, Harley-Davidson, State Farm Insurance, Mattel, Ace Hardware and Nike. Her company has twice been named one of the top ad agencies in the U.S. by Advertising Age Magazine. She has also been featured in Forbes, BusinessWeek, and Fast Company, as well as on CNBC, CNNMoney.com and Sirius/XM Radio.

Now is your chance to see her live! Hispanic digital, mobile and online media habits are evolving quickly and it’s imperative that marketers understand and keep up with these rapidly changing behaviors. Attendees will learn:

• The “size of the prize” – the scope of opportunity that the Latino market represents today and tomorrow
• The Four Latino Mindsets and how media consumption, online and social media habits differ among them.
• Learn the most common mistakes made in Latino online marketing and how to avoid them, as well as best practices among successful brands

Time/Date: September 13th - Doors open at 6:00 p.m. for networking. Dinner served at 6:45 p.m. and presentation will begin at 7:00 p.m. NOTE: AZIMA events are the second Tuesday of every month...learn more at JoinAZIMA.org


Pricing:

- Student $25 (Enter "STUDENT" promo code)

- Members $35 (Enter "AZIMAMEMBER" promo code)

- Non- Members $45

- At the door $55

Register for This Event and Upcoming AZIMA Events Online: http://bit.ly/pEav1F

How to Dominate in Google Local with Mobile Social Marketing

Thirsty for the 7 Pack (being top 7 Google Maps)? Become the most relevant result in Google with Mint Social's Geo-SoMo http://bit.ly/p7VpyF

Hurry AZIMA Members: Few Seats Remain! Online Marketing Summit comes to Phoenix next Wednesday!

Don't miss this exciting opportunity to attend the most education-packed online marketing event in Phoenix - June 15-16. 


Choose from workshops, conference sessions & training covering the hottest online marketing topics including:

• social media marketing
• email marketing
• search engine optimization
• website usability
• analytics, mobile
• integrated marketing
• demand generation
• ...and more!

All NEW Interactive Marketing "INSIDER" Tips shared Phoenix!

Here are just a few of the most recently announced high impact sessions added to the OMS lineup:

-Social Media: Identifying and Measuring Social Media Brand Advocaes with Lise Brende, Microsoft.

-Search Engine Optimization: Leveraging User Generated Content for SEO

Conversion with Eric Moore, Bazaarvoice

-Mobile Marketing: Mobile Marketing - How to get results in less than 24 hours with Andjelika Martin, M Resort

Geo-Somo - Social Mobile Geo-Marketing with Matthew O'Brien of Mint Social

- Why Social Mobile Marketing is Essential to Your Business  (Dominate in Local Search)

Register with promo code IMA15AZ  to save 15%!  

Event Details-


Phoenix | June 15-17 Sheraton Phoenix Downtown 340 N. 3rd Street

Featured Speakers on June 16 -

Jeramie McPeek Vice President, Digital, Phoenix Suns

Lise Brende Director of Marketing Analytics, Bing & MSN, Microsoft

Laura Laney Sr Demand Generation Manager, Adobe Systems

Matthew O'Brien, CEO, Mint Social

Rock The Waterfront for Charity with Bret Michaels May 13 Scottsdale

Former Poison Front man Headlines Concert May 13th Benefiting Phoenix Children’s Hospital and The Boys & Girls Club of Scottsdale.

Tickets: http://bit.ly/ixaK7G

“Rock the Waterfront” will be held at the Scottsdale Waterfront from 4:00 to 11:00 p.m.  Bret Michaels will headline the show, with additional bands opening for him.

Concert Lineup

• Jeordie & the Mixology Project at 4:30pm (www.myspace.com/jeordiethemixologyproject)
• Random Karma at 6PM (www.randomkarma.com)
• Walkins at 7:30pm (www.thewalkens.com)
• Bret Michaels at 9PM (www.bretmichaels.com)

 


“I’m honored to partner with The Council to support these charities,’” Michaels said. “It is a great local organization, and as a life-long diabetic I can truly appreciate what a difference these charities are making to children’s lives.”

Tickets are priced at $35 for general admission and $125 for “Golden Circle” admission, which includes food and six drinks as well as access to VIP seating, bars and restrooms. Food and beverages will be also available for purchase inside the gates.

The leadership of Executive Council Charities is the host for this charity concert.  To purchase tickets and for more information, please visit http://bit.ly/ixaK7G

Abbey Road, in Visalia CA - The Cellar Door Feb 18

On Feb. 18 we are doing a concert show under the band’s name, Abbey Road, in Visalia. Only 400 seats available! 

Friday Feb 18, 2011 9:30

The Cellar Door

101 W. Main St.

Visalia, CA 93291

http://www.cellardoorvisalia.com/

$10 admission.

Abbey Road performs a three costume change concert show. With their tight harmonies, flawless note for note renditions of Beatles hits, custom–tailored costumes, vintage instruments, Liverpudlian dialect and precise attention to every detail.

Abbey Road – A Tribute to the Beatles has honed their show to become one of the most musically and visually satisfying Beatle tribute acts in the world. Abbey Road recreates the magic, music, wit and charm of the Beatles, including the Fab Four’s cheeky personalities, familiar onstage banter and patter between songs. Three costume changes cover the full range of the Beatle experience and beyond, with authentic early black Beatle suits, Sgt. Pepper’s regalia and Abbey Road attire. Hear the piccolo trumpet solo on Penny Lane and the full orchestration of A Day in the Life. Relive the emotional intensity of Paul’s moving Yesterday solo, as well as the high energy of stadium songs like Twist and Shout and other Beatle hits.

Strategic Internet Marketing That Blends Online and Offline Boosts Marketing Results

Looking to cut through all the white noise caused by everyone and their mother having a website marketing business? As one of the top Social Media Marketing companies in the US, Mint Social's team has spent the past few decades working with online marketing technology and other methodologies to help websites get found by a targeted audience (people who are most likely to buy their company’s goods or services).

Internet marketing can be very challenging, so you need the right tools that give you as much control of the marketing process as the professionals you have doing the work. To defeat your competition may be your focus but having the right tools (and access to them) is step #1. Many traditioanal marketing activites like buying ads in magazines, radio spots, and billboards are effective ways to promote your business but the art of blending offline with online marketing is the ultimate way to build a targeted audience for your services and products. Here are 5 things to keep in mind:

1. Craft a well-defined internet strategy you can incorporate into your traditional marketing plan.
2. Don’t rely on a static website to drive traffic to your company.
3. Change your website by adding content to your site to keep up with the ebb and flow of the SEO world.
4. Search engines change the way they look for information relevant to the subject your searching for. Diversify your content marketing!
5. Set goals for generating revenue and leads (getting traffic is not as important).

Learn more about blending online and offline marketing to boost marketing results on our social media marketing blog.

How to do Viral Marketing in Social Networks

It’s no secret that Twitter, Facebook, LinkedIn and other social networking sites have grown exponentially over the past few years. Social media is arguably the most effective way to market to your targeted audience, when done right.

 

Mint Social's mindset is, "Bring your message to where the people are vs. trying to get them to your website. Strategically market to your prospects on their turf (social networks and other web 2.0 sites)."

 

The major search engines love social networks and you can’t overlook the link-building opportunities offered by social networking sites and others user-generated content sites.

 

We like to say, "Widgetize your marketing message for getting shared and for speading it across the web with the least amount of effort.".

 

Pitchy content is less likely to be shared and passed on through social connections vs. educational content. Want to go viral...contact the social media marketing company. Read the full post - http://bit.ly/iazxxI

In My Life – A Musical Theatre Tribute to the Beatles Feb 19

The award winning, smash hit musical biography of the Beatles, In My Life - Tribute to the Beatles as seen through the eyes of their manager Brian Epstein and featuring the live music of world-renowned Beatles tribute band, Abbey Road.

“The show delivers!” said the Los Angeles Times. “If you see one tribute show, see this one – smart and loads of fun,” said the Orange County Register. 

“If you like the Beatles, this is the ticket for you,” said the Idaho Statesman.

More than just a Beatles tribute concert, In My Life gives the audience a chance to “be there” at pivotal moments in the extraordinary career of the Beatles - from Liverpool’s legendary Cavern Club, to The Ed Sullivan Show, Shea Stadium’s 50,000 + screaming fans and their final live performance on the rooftop of their Apple Corp offices. With manager Brian Epstein serving as Narrator, In My Life allows the audience to get a glimpse inside the world of the Beatles from their point of view, as well as hear some of the greatest songs ever written.      

Tickets are $20, $30 & $40 plus fees:

• Box Office - purchased at the Warnors Theatre
• By Phone - 559.264.2848
• Tickets.fultonstreetproject.com (buy online)

Feb. 19 at 8 PM at 

Warnors Theatre

1400 Fulton Street

Fresno 93721

(559) 264-2848

Order Now before it sells out - www.fultonstreetproject.com

Get 50% off tickets with promo code “Beatles”

 

In This Economy Are Businesses Hiring Social Media Marketing Internally?

Many businesses often face the question of whether to pay for social media marketing (SMM) services or to use someone in your own company to help you achieve your company’s online goals. Can you hire all the knowledge to build a long-tern social media marketing strategy or do you acquire your marketing foundation from a top social media marketing company? More companies fail using in-house SMM and social media optimization SMO “experts” than succeed because the learning curve and knowledge base hits a plateau. If going the in-house route, be sure to enroll your in-house champion(s) into education based associations like AZIMA, SEMPO, SMAZ and many more online marketing related educational associations like this. There are some critical things to consider and decision to make for selecting your SMM/SMO strategy.

Here is the most important thing to consider:

 

Do you have the appropriate resources and know how to get results and measure results with SMM/SMO?

CEO of Mint Social, Matt O'Brien says, "social media marketing it time consuming, especially if you do not have the right tools and the right plan to simplify your marketing efforts. As someone who has spent more than two decades doing this kind of work, Mint Social built their model by implementing our social media footprint process for over 100 clients. There’s a certain amount of dedication, skill, and experience needed in figure out the best methodology for tracking results and generating ROI (beacuse it is constantly changing). Your in-house must have the knowledge and access to the tools to maximize your marketing efforts with social media."

 

Your company is most likely not willing to get results based on a learning curve. Would you trust the success of your company to anyone who can't has not built a foundation and ongoing strategy that can be left behind if they are no longer working for the company?

Something you will not hear from most businesses in the SMM/SMO space is how to build your in-house team. Even if you have a short term plan for hiring the experts for the sake of bringing these resources in-house, make sure you find a company that is willing to transfer their expertise and share the tools they use to make you the most successful possible for when you bring your resources in-house.

Mint Social will give you the answers...learn more from the social media marketing experts.

What to Look for in an Effective Internet Marketing Program

The Internet is flooded with a sea of websites. Everyone has one these days – businesses, nonprofit organizations, and websites for specific real estate properties for sale. If you do not have a website, get one up and then return to this post for the next step. If you have a website, do you ever feel like you have a billboard in a basement? Unless you have a very loyal Web surfers, your company most likely won’t get noticed unless you implement one of these strategies:

• SEO (Search Engine Optimization)
• SMM/SMO (Social Media Marketing - Social Media Optimization)
• PPC (Pay-per-click) Advertising
• Search Engine Directories

There seems to be as many SEO, SMM and PPC specialists out there that promise you great results as fish in the ocean but they can’t all be “the best,” so here’s how to figure out which online marketing company is right for you:

 

1. Pay Per-Click (PPC) – This is a program in which you can pay to get clicks to your website. These are effective in getting you started, waiting for the major search engines to catch up. This is buying ads in Yahoo!, Google, MSN or Facebook and pay for every click that drives traffic to you website. Experts like Anthony Bajoras at Move Software can help.
2. SEO – Your website’s pages are checked by certain scientific methods for a percentage of keywords that you choose so that you get targeted by the search engines. The top goal is to get on the first page of the results list of the major search engines, like Yahoo!, Google, or MSN.
3. Search Engine Directories – This can be a costly venture, but it may be well worth the expense. Although it all depends what your budget can stand.
4. SMM/SMO (Social Media Marketing - Social Meida Optimization) - bring your content to where 75% of people are on the Internet to build trust, community and inbound traffic. Learn more on the social media marketing blog of Mint Social.

Your online marketing consultants can help you decide whether to go the organic route, social marketing route or a fee-based plan. There are some consultants that may determine that a mixture of programs is what your company needs to stand out in the crowd. Find a program that is tailored to your niche market and helps your company meet all the goals you set, not only in visitor traffic but also to your bottom line. We all know that the more people that know about your company, the better your chances are of getting them to buy your goods or services.

Learn how to automate your online marketing with the best in class social media management tool.

Landing Page Optimization and Best Practices for Testing and Tuning Conversions

AZIMA Event: Come hear from the talented and dynamic Tim Ash on Tuesday, January 11th. Tim brings his wisdom and expertise in landing page optimization and best practices for testing and tuning conversions. Learn about best practices and ideas that could enhance your business.

This could be a sold-out event, so make sure to register now. Tim is the President and CEO SiteTuners, a landing page optimization firm. During his 20 year career, Tim has worked for many fortune 500 companies including American Express, Sony, and Verizon. He is a bestselling author, frequent speaker, and accomplished entrepreneur.

Time: 6:00p.m.- 8:00p.m. Event

Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) A light dinner, and one drink is included.

Pricing: Student $25 (Enter "STUDENT" promo code) Members $35 (Enter "AZIMAMEMBER" promo code) Non-Members $45 At the door $55

REGISTER: http://bit.ly/f2Nqov